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Enhance Your Natural Beauty

Discover a curated selection of the world's finest professional haircare and skincare brands — Maxylook, Genus, Versum, and UNA. Salon-grade quality, delivered to your door.

ShampooHydrating
SerumRepair
MaskNourish
OilShine

Premium Quality

High quality products

Cruelty Free

Not tested on animals

Natural Ingredients

For healthy skin

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Explore our wide range of professional beauty products for your specific needs.

Shampoo

Mask

Treatment

Serum / Oil

Styling

Kits / Sets

Best Sellers

Our most-loved professional products, chosen by beauty experts and salon professionals.

New In: Versum 2.0

Discover the next generation of professional haircare with advanced lamellar technology.

Spring Hair Rescue

Up to 25% off selected Maxylook masks and serums. Restore, nourish, shine.

Free Consultation

Not sure what you need? Chat with our beauty experts for a personalized routine.

What Our Clients Say

Trusted by beauty professionals and enthusiasts worldwide.

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Our Brands

Discover the stories behind the world's finest professional beauty brands

Maxylook

Maxylook — Feed Your Hair

Italian excellence in professional haircare. Maxylook harnesses the power of superfoods — Collagen, Macadamia, Argan, Protein, and Fresh Mint — to nourish the hair ecosystem. Every product is a manifestation of health, strength, and beauty. From the protecting shampoos of the Collagen line to the anti-frizz power of Arganway, Maxylook transforms hair care into a ritual of well-being.

Genus

Genus — Professional Haircare Worldwide

One of the most important players in the professional hair market with global distribution coverage. Genus offers targeted solutions through specialized lines: Argan (hydration), Intense Restoring (repair), Hyaluronic Acid (color protection), Keratin (restructuring), Milk (nourishment), and Energy (vitality). A reference point in the cosmetic sector internationally.

Versum

Versum Hair 2.0 — Science Meets Beauty

Elevate your hair care routine with VERSUM HAIR. Where science meets beauty to deliver exceptional results. The new line features advanced collections: Hydrator (moisture), Charcoal Detox (purification), Active Bloom (reinforcing), Soft Touch (anti-frizz), R-tech (reconstruction), and age-defying lamellar elixirs. Every product is designed to transform your hair.

UNA

UNA Rolland USA — High-Performance Treatment

UNA hair is dedicated to high-quality, effective, and gentle hair care. Specializing in anti-hair loss systems (Stop Loss), deep repair (Fortify), intense hydration (Hydro-In), and specialty treatments (Garlic Treatment, Coconut Oil Mask, Etnika). Trusted by salons for visible results — every product delivers professional-grade performance you can feel.

Our Story

Italia Cosmetics was founded with a single belief: that everyone deserves access to professional-grade beauty. We partner directly with the world's most respected haircare brands to bring salon-quality products to your home.

Curating Excellence Since 2018

Born from a passion for Italian beauty and professional craftsmanship, Italia Cosmetics set out to bridge the gap between salon-exclusive products and beauty enthusiasts. We believed that the transformative power of professional haircare shouldn't be limited to salon shelves.

Today, we represent four of the most respected names in professional beauty — Maxylook, Genus, Versum, and UNA — serving thousands of satisfied customers across Europe and beyond. Every product in our collection is vetted by our team of beauty professionals for quality, efficacy, and safety.

Why Choose Us

100% Authentic

Direct from official distributors

Expert Curated

Selected by beauty professionals

Clean Formulas

Salon-grade, safe ingredients

Customer First

30-day satisfaction guarantee

Beauty Journal

Expert tips, styling guides, and brand spotlights

Jun 28, 2026 Italia Team

The Ultimate Guide to Professional Hair Masks

Not all hair masks are created equal. From collagen-infused treatments to protein-rich formulas, discover which mask is right for your hair type and concerns.

Jun 15, 2026 Italia Team

Versum Hair 2.0: A New Era in Haircare Science

We dive deep into the revolutionary lamellar technology behind Versum's new line. Age-defying elixirs, charcoal detox, and the science of beautiful hair.

Jun 2, 2026 Italia Team

Superfoods for Your Hair: The Maxylook Philosophy

Collagen, Macadamia, Argan, Quinoa Protein — how superfood ingredients are transforming professional haircare and why your hair needs them.

May 20, 2026 Italia Team

How to Build a Professional Hair Care Routine

Step-by-step guide to creating a salon-grade haircare routine at home. From cleansing to treatment to styling — what professionals recommend.

Get in Touch

We'd love to hear from you. Reach out with questions, orders, or beauty advice.

Contact Information

Visit Us

Lahore, Pakistan

Call Us

03379912300

Email

support@italiacosmetics.com

Business Hours

Monday – Friday: 9:00 – 18:00
Saturday: 10:00 – 16:00
Sunday: Closed

Frequently Asked Questions

What payment methods do you accept?
We accept all major credit cards (Visa, Mastercard, American Express), PayPal, Apple Pay, and Google Pay. All transactions are securely processed.
How long does shipping take?
Standard shipping takes 3-5 business days within Italy and 5-10 business days for international orders. Express shipping is available at checkout.
Can I return a product?
Yes! We offer a 30-day satisfaction guarantee. If you're not happy with your purchase, contact us for a full refund or exchange.
Are your products authentic?
Absolutely. We source directly from official brand distributors. Every product is 100% authentic and covered by manufacturer warranty.

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Are your products authentic?

Yes, all our products from Maxylook, Genus, Versum, and UNA are 100% authentic, imported directly from Italy. We guarantee the highest professional salon-grade quality across all our haircare and skincare lines.

Do you offer wholesale?

Yes, we offer exclusive wholesale pricing for salons, professional stylists, and authorized distributors. Please use our contact form or email us at support@italiacosmetics.com with your business details to inquire.

What payment methods do you accept?

Currently, we exclusively offer Cash on Delivery (COD) to ensure a safe and trustworthy shopping experience. You can comfortably pay the courier directly when your order is delivered to your doorstep.

How can I track my order?

Once your order is dispatched, you will receive an SMS and an email with your courier tracking number. You can use this number on the courier's website to monitor your shipment's progress in real time.

How do I know which product is right for my hair?

Our website categorizes products by brand and hair concern. If you need personalized advice, feel free to reach out to our support team via WhatsApp with details about your hair type, and we'll recommend the perfect professional regimen for you.

Delivery Areas & Options

We proudly offer Cash on Delivery (COD) across Pakistan, operating primarily from our main fulfillment center in Lahore. We are committed to providing a seamless and secure shopping experience for all our customers.

Shipping Times

Orders placed before 2:00 PM are processed on the same day. Our estimated delivery times are:

  • Within Lahore: 1 - 2 business days.
  • Rest of Pakistan: 3 - 5 business days.

Shipping Charges

We charge a standard flat rate for delivery. However, we are delighted to offer Free Delivery on all orders above PKR 5,000.

Order Tracking

Upon dispatch, a tracking link will be shared via email and SMS. Please ensure your contact details are accurate during checkout to receive these updates without delay.

7-Day Satisfaction Guarantee

Your satisfaction is our top priority. We offer a 7-day satisfaction guarantee on all our professional products. If you are not completely satisfied with your purchase, we are here to help.

Return Conditions

We accept returns and exchanges strictly if the product is not damaged, unopened, and in its original pristine packaging. Due to the hygienic nature of cosmetic and haircare products, opened items cannot be accepted for return or exchange unless they arrived damaged or defective.

How to Initiate a Return

To start a return process, please contact our support team at support@italiacosmetics.com or via WhatsApp at 00923379912300 within 7 days of receiving your order. Provide your order number and photographic evidence if the product was damaged during transit.

Refund Process

Once we receive and inspect your returned item, we will notify you of the approval or rejection of your refund. Approved refunds will be processed via bank transfer or mobile wallet within 5-7 business days.

At Italia Cosmetics, we are deeply committed to protecting your privacy and ensuring that your personal data is handled securely and transparently in accordance with modern digital privacy standards.

Information We Collect

When you place an order or create an account, we collect essential information required to fulfill your purchase, including your name, shipping address, email address, and phone number. We do not store sensitive payment information directly on our servers, as all transactions are handled via Cash on Delivery or secure third-party processors.

How We Use Your Data

Your data is used strictly for processing orders, providing customer support, and, if you opt-in, sending you exclusive promotional offers and updates about new products. We never sell or trade your personal information to external marketing agencies.

Data Security

We employ robust security measures to protect your personal information against unauthorized access, alteration, or disclosure. Our website utilizes standard SSL encryption to ensure your browsing experience is secure.

Contact Information

If you have any questions regarding our Privacy Policy or your data, please reach out to us:

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